Scarlett & Jo – Dreams do come true. 

Scarlett & Jo – Dreams do come true. 

If you – like me – are a plus size woman, who loves beautiful, well-made, affordable clothes. Who wishes designers listened to us and understood our needs and wants and the way our bodies are made. Who dreamt of visiting a website and seeing these clothes on bodies that looked like ours – diverse bodies, PoC, tall, short, busty, vbo and a non standard hip-to-waist ratio – who all looked FABULOUS!

Dream no more. Wake up and click the link because Scarlett & Jo is here and it’s for ALL of us.

The brain child of the organisation, Gifi Fields,  had a vision that plus sized women should have the same choices in fashion as their slimmer sisters. That fat fearless women deserve fashion to match and boy has he delivered?!

Luxurious velvet maxi dresses that caress each curve; fit and flare tea dresses, lace, sequins, leggings, Lollidots – it’s all there. Smart, stylish, sexy – there is something for everyone.

I was lucky enough to be part of the process of launching the website and I’ll talk more about that in another post b

Today, this feels like something more important than a simple website launch – it’s a huge, positive step in diverse, sexy , plus size fashion – this is our time!

Scarlett & Jo have made a really bold move, a clear statement of intent. Other designers may follow suit, but Scarlett & Jo are going to be a very hard act to follow.

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